Our heroes are Otis Haywood Jr. (Daniel Kaluuya) and his somewhat irresponsible sister Emerald Haywood (Keke Palmer). Otis is trying to run the family horse-training business after the movie opened on the death of his father (Keith David). He's losing ground, and weird stuff is happening all around his California ranch - things that point to visits by a UFO. He and his sister set out to make a profit from filming those strange happenings.

Otis and Emerald are well-drawn characters. The dude from Fry's who helps them out with all their cameras is a bit clichéd (Brandon Perea), and the cinematographer who helps them (Michael Wincott) seems to be a parody of some famous director (possibly Werner Herzog without the accent). I get why Peele included the whole sub-plot about Steven Yeun and his traumatic experience as a child TV star - but that doesn't make it a good or worthwhile sub-plot, it all felt kind of unnecessary.

Wikipedia's "Themes and interpretations" section may be worth reading for those who'd like to disagree with me: it encourages a deeper look at the movie, which apparently rights wrongs in the movie industry and forces us to consider the problems with "spectacle" and "exploitation" in film. I'm not saying they're wrong, and I get that Jordan Peele is all the rage right now, I do. But on the surface, this just seemed ... silly to me. General consensus says it's "horror" ... but it's pretty weak-ass horror and I found it a dull viewing experience.